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Thing Three in my on-going list of things that many people talk about as if they weren’t true of other businesses or other cities. (See Part I and Part II.)

Things about The Biz and LA that are not unique, #3
Actors need to be using social media

This one seems so obvious, that I wonder if it merits its own blog entry. But it’s important. A savvy actor, especially one that is not a household name nor nowhere near that, will engage in social media. Via Facebook or Twitter or such, actors can (smartly or stupidly) get on the radar of casting people, producers, etc. In fact, people assume that if you’re not doing this, you’re not being a good actor because a good actor does all he or she can to further his or her career.

Good advice, generally. Not at all unique to The Biz.

Check out this article from Financial Planning that was forwarded to me from IEEE Spectrum. (If you don’t know what that is, for our purposes it suffices to say that one of the E’s stands for Engineering.) Engineers and financial types and corporate people in general are hearing the same message: “If you’re not using social media–and using it well–you are likely forfeiting opportunities to make the connections that will push up the corporate ladder or get your foot in the door.” The only difference I can see as I read that article, from branding to egosurfing, is that LinkedIn isn’t all that great for actors. Otherwise, this stuff is the same ol’ same ol’. Here endeth the lesson.